Concerned about the paucity of African-Americans in the media venues that help to shape public opinion and influence policy, the National Urban League Policy Institute, the research, policy and advocacy arm of the National Urban League, last year undertook an in-depth study of the guest lineups of the Sunday morning political talk shows. In July 2005, the Institute released its preliminary findings, covering the five major cable and broadcast network Sunday morning talk shows for the period between January 1, 2004 and June 30, 2005. Among other things, the study concluded that 60 percent of the Sunday morning talk shows featured no black guests at all, either as interview subjects or roundtable participants and that 78 percent of the broadcasts contained no interviews with a black guest.
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